Hello there, I’m a designer who enjoys creating beautiful things that make life a little easier.
I studied graphic design and spent many years focused on branding and editorial design. A coffee chat with a developer friend sparked my interest in product design when he introduced me to a UX designer who shared insights into his role.
The transition felt natural. At its core, design is about solving problems: understanding who we’re designing for, where the design will live, and identifying users’ pain points. I immersed myself in the tools, methods, and broader mindset of user-centered design.
For the past seven years, I’ve focused on product design—blending creativity with strategic thinking to craft scalable, user-focused solutions. Working with cross-functional teams in both startups and large organizations has given me a holistic view of the design process.
I’m passionate about sharing knowledge, mentoring junior designers, and continuously striving for clarity, empathy, and excellence in my work.
How I show my work
Each case study starts with a brief project overview and my role. I then outline the challenge and outcome clearly for quick understanding. Detailed insights into the process and phases follow. Depending on the project, my role varies between Product Designer—covering broader business decisions—and UX/UI Designer, focused on user experience and interface design.
Simple, useful and well made
These are my core design values I work with and support every day. I believe simplicity is always appreciated by users; usability is essential to adding value to a product, and viability is key to successfully carrying out a project.
Thank you.