Salucity allows users to book online, in-person, or at-home appointments with nearby healthcare specialists and doctors. It started as a website, and thanks to its success, we’ve developed a native app to offer better features and further grow the platform.
Agency
Digitup Studio
Role
Product Designer
Year
2022
Context
The Salucity website has seen strong adoption in its early years, with over 800 active users per month. User interviews conducted to better understand their needs revealed that more than 74% wanted a mobile app to support key tasks, such as receiving timely notifications and managing appointments within their existing calendars and schedules. In response to these insights, the app was designed to extend the web experience and reduce friction in users’ daily workflows.
Key insights from research
Since many users schedule appointments for others—such as minors or elderly relatives—supporting multiple profiles within a single account is essential.
The application must integrate seamlessly with other tools, such as calendars and scheduling apps.
A rating system helps build trust and transparency between patients and professionals.
Keeping communication within the app allows both parties to maintain a clear record of the entire contact and service process.
Finding solutions
The application serves two types of users: end customers and professionals. Solutions must be designed to address the distinct needs, goals, and workflows of each user group.
The outcomes: for end customer
On one hand, the app for end users, who discover, book, and manage services provided by professionals.
Look for professionals
Professional discovery feature that allows users to easily search and explore available professionals based on their needs. Users can browse profiles, compare services, view ratings and availability
My Appointments
This section provides users with a clear overview of their scheduled, upcoming, and completed appointments, making it easy to manage bookings and stay organized.
Multiple users under a single profile
The app allows users to manage multiple profiles within a single account, enabling them to book and organize appointments for themselves and others.
The outcomes: for professionals
For professionals, the app provides tools to manage and organize appointments efficiently, including the ability to suggest alternative dates and time slots.
Customizable profile
A professional profile where users can set available days and time slots, as well as add blockers to manage unavailability.
Design system
The product is built on a scalable design system, ensuring consistency across the platform while allowing for future expansion and new features.
Business impact
63% of web users have transitioned to the mobile app
8% increase in new beginner-level users
From user interviews, we learned that notifications encourage users to book more sessions and services.
63% of professionals appreciate the ability to suggest new appointments, reducing the effort previously needed via messages or phone calls.
⚠️ Several users over 60 would like to perform the same actions on the web, as they feel more comfortable using a computer.
Note: due to information sensitivity, some of the data shown here isn’t 100% exact, and not all processes or screens are displayed. It’s also worth mentioning that improving metrics (or sometimes not hitting targets) isn’t just on the Product team. It takes all teams working together to make the experience better and get the best results.